Elevating marketing to drive business excellence through a customer-first approach and analytics-informed decision-making.

Lea Prosenica

DYNAMIC MARKETING EXECUTIVE

TRANSFORMATIONAL LEADER

DELIVERING DATA-DRIVEN RESULTS

Connect with me on LinkedIn:

https://www.linkedin.com/in/lea-prosenica/

EXPERIENCE

2017-current

Marketing Consulting

COMPANY NAME

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Current

Marketing Consultant

MARKETING CONSULTING SERVICES

Offering marketing expertise and advising organizations on creating and implementing marketing strategies - from building an entire marketing strategy from scratch and synchronizing every relevant touch point and channel to simply refining the current approach, including creating a detailed marketing plan, branding, refining the positioning message, and providing insight into marketing programs performance.

2023-2024

VP, MARKETINGS OPERATIONS

OMNI LOGISTICS

Spearheaded post-mergers CRM reconfiguration project, addressing data cleanup, systems integration, and overhauling lead management across five organizations. Fostered cross-functional collaboration and secured stakeholder buy-in to enhance CRM effectiveness, improving sales pipeline tracking, forecasting, and reporting. Implemented marketing automation software, developed customer personas, automated data segmentation, and designed workflows. Conducted market research to analyze trends and identify business opportunities, created campaign roadmaps, and executed multi-channel marketing campaigns, increasing brand visibility, customer engagement, lead generation, and revenue growth.

2020-2023

Marketing Director

MERCHANT RISK COUNCIL

Led a comprehensive rebranding and repositioning initiative, which included a website redesign, content development, and search engine optimization leading to an increase in website traffic and lead generation growth. Planned and executed event marketing strategy, consistently resulting in above-target profit. Designed and implemented a go-to-market strategy and product launch plan for a certification program achieving above-target engagement and demand growth. Formulated a social media strategy that consistently increased the number of followers and year-over-year engagement. Developed market expansion strategies to penetrate new international markets, optimizing the marketing mix to drive high ROI and boost brand awareness.

2017-2020

Marketing Director

AMERICAN GLOBAL LOGISTICS

Developed and implemented marketing strategy, including branding and brand positioning, digital campaigns development and execution, event planning, account-based marketing programs, social media programs, and PR initiatives. Planned and managed marketing automation and Salesforce implementation for accurate pipeline management and forecasting, developed sales team training programs, drove CRM system adoption and continuous sales process improvement. Led development and delivery of digital marketing programs across digital channels to amplify the brand through content designed to drive engagement, conversion and loyalty. Devised and deployed demand generation strategies, ran lead generation, qualification and nurture programs to optimize the sales funnel and accelerate the sales cycle.

2016-2017

Marketing Director

FIRST DATA CORPORATION

Developed and implemented marketing campaigns for a portfolio of strategic partners and SMBs to secure renewals and grow lead generation. Designed and ran customer retention marketing programs through targeted campaigns focused on cross-sell, upsell, and nurturing with the purpose of driving usage and decreasing attrition. Managed the first physical retail go-to-market plan for pilot and full product launch, including development of packaging, geo-testing and in-store positioning.

2012-2016

Marketing Programs Manager

LECTRA

Developed multi-segment marketing strategies and action plans, including inbound and outbound marketing campaigns and account-based marketing plans. Crafted content focused on attracting inbound traffic and engagement from target audience across all sales funnel and customer buying cycle stages. Designed, developed and launched integrated marketing campaigns in support of new software releases, product launches, events, and specific sales objectives and revenue goals.